With a thoughtful and empathetic approach, I will help transform your brand and grow your business by empowering you to find your voice and connect with your ideal audience.
With a thoughtful and empathetic approach, I will help you create a brand that empowers you and connects you with your ideal audience.
A well-designed brand will elevate your business and leave a lasting impression on your audience. Rooted in strategy, my process will build a strong foundation for your brand and will give you all the tools you need to confidently present your business to the world.
Supporting brand elements
Brand style guide
Social media templates
The first phase of working together includes digging deep in order to learn about your business and build a strong foundation for your brand. You’ll fill out an in-depth questionnaire which will help me to understand your business goals, ideal audience, style preferences, and what makes you unique. From there, I’ll research competitors, gather inspiration, and create moodboards that will help us determine a strategic visual direction for your brand.
Once we are aligned on a visual direction, I will create distinct logo concepts to review with you. Each direction will include a primary logo, secondary logos, typography, color palette, and application mockups to help you envision your brand at work. We’ll choose a direction and refine until you feel confident about every detail.
With the visuals finalized, I’ll send you an organized folder of logo files and assets, along with a brand style guide that will provide you with the guidance you need to present your new brand to the world.
First impressions are powerful. Often, your website is the first place potential clients will interact with your brand. Having a cohesive and delightful online presence can have a big impact on how your business is being perceived. I will work with you to create a custom website that reflects your brand and delivers your message clearly.
Custom Webflow website
Image optimization for fast performance
Video walk through & training
Monthly Website Maintenance
We’ll take the brand strategy that we developed in the branding process and apply it to the website. Keeping in mind your goals, we’ll work together to figure out the best way to organize the content of your website. I’ll create a sitemap to help you visualize the overall structure of your website and wireframes to help us define the information hierarchy.
Once we have the bones of the website established, I will begin working on the visual design. I will explore different layouts, establish a clear typographic hierarchy, and add in colors and elements that are unique to your brand. I will share mockups with you to gather any feedback and make refinements.
After the visual design has been finalized, it is time to start building it out in Webflow. I’ll bring the mockups to life by adding subtle animations and interactions. I’ll ensure a quality experience for all of your customers by making customizations for all screen sizes and testing across browsers.
To wrap things up, I will provide you with a video tutorial of how to easily edit your website content. We will push your new website live and share it with the world!
"Mariel did an incredible job of listening to my needs and bringing the brand vision to life! Her designs are unique and beautiful and she perfectly captured the aesthetic I was looking for. She is also very skilled at asking the right questions to get to the exact specifics of what you want and responding with empathy and understanding. Lastly, she is very professional and adaptable to feedback. I would highly recommend working with Mariel!"
“Working with Mariel to develop my blog’s branding and build my website was such a wonderful experience. She was able to bring my vision to life through a well thought out process, asking the right questions, and always thinking a step ahead. She took the time to truly understand my ideas and intentions, while also offering her invaluable professional opinion and expertise. Her ability to incorporate her hand drawn images into my project was an added surprise.”
"Throughout the last several years, I’ve collaborated with Mariel on a wide range of projects. I’ve been extremely impressed with the quality of Mariel’s work, her professionalism, her communication, and her thoroughness in all matters."
I’d love to hear more about your project to discover if we are a good fit. Fill out the client application to schedule a free phone consultation.get in touch